25 Jun 2020

When You Gaze Long Into the Machine, The Machine Also Gazes Back


Rob, Nam, and I made this for the RadicalxChange 2020 Conference.

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Decades of communications technology innovation, marketing science, and optimization of algorithms that operate on vast sets of behavioral data now enable humans to use information to influence behavior with unprecedented scale and accuracy. The best of this knowledge has largely been deployed for political or commercial gain, leaving individual participants feeling like components of a large inscrutable Machine. In this meandering multimedia dialog, we look for glimpses of the source code running on the Machine and discuss how the specification of the Machine relates to our personal and collective goals.


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